Here I am 3 years later. The PURE Bar launched in 2006 and now my kids have something fun and brightly colored to open in their lunch. They also have a delicious way of getting Omega 3 fats, vegan protein, lots of high antioxidant organic fruit and NO refined sugars. I believe so strongly in the PURE Bar and what it stands for. My kids make their own lunches now and they still choose one almost every day. I eat one all the time for breakfast and my husband always has them in his car and golf bag. My friends and their kids eat PURE Bars. My parents and in-laws eat them. My goal is to get a PURE Bar into as many hands as possible. This is why I will NEVER compromise on the ingredients or the nutritional profile. I truly believe The PURE Bar represents the way we should all be eating, as much as possible. And all this stemmed from a 6 year old’s curiosity turned into conviction.
My day to day consists of a lot of running the Pure Bar company, but also continuing to educate myself on good nutrition and of course being a mom and wife, friend and daughter. Trying to do what we all try to do -live a balanced fulfilled life, focus on what’s important and not stress about the little things, (like my husband making half the bed…his half. Who does that??), trying to find joy in whatever I can ( can joy be found in my husband making half the bed? Maybe tomorrow he will make 3/4th of it?)
All of this is a “one day at a time” thing. And the older I get the more I really try to savor each day and enjoy the little things; like today when Noah (5) said, “Mom I’m glad you have me.” That was cool.



