Birth of PURE Bar

Through researching vegetarian eating with my daughter, I began to become educated on true pure nutrition. I learned about Organic, about eating whole foods in their natural state, as close to the farm as possible. I learned the science behind raw foods (L)and why eating Organic, Raw, and Vegetarian was so healthy and so important I began to experiment with different recipes and cook in a very different way. My husband bless his heart was supportive “You just cook your vegetarian way and if I want meat I’ll eat it for lunch or something” (4 years later he eats almost all vegetarian-some fish. A true healthy flexitarian diet + Oreos J).

I began to cook almost exclusively vegetarian and incorporated raw food into every meal. (Please know that there was and is nothing gourmet about this, we’re talking pasta, a salad and fresh peach cut up). Baby steps were the key, no pressure, if we ordered pizza one night I added cut up veggies, and some fruit to the kids’ plate.

Lunch box food was a real challenge for me. How many peanut butter sandwiches can a kid eat? I did fresh fruits, veggies, hummus, chips and salsa, but honestly, Anna was feeling really out of it…

The other kids: EWWWWW what’s that?

Anna: It’s called hummus

The other kids: That’s gross

She wanted a packaged food like everyone else. Something fun with bright colors she could open like all the other kids. I searched the natural stores for a healthy organic energy bar, something convenient that contained whole foods, no refined sugar . Big NOTHING. At the time there was really one organic bar and she hated the taste.

So back at home a few weeks later I was making a raw peach pie. The crust was organic dates and almonds. I thought it would be a great consistency for a bar and I just started adding things I thought were healthy- walnuts for Omega 3 fats, brown rice protein, agave nectar to sweeten it up and cocoa to make it taste like a brownie. It took a long time to get it just right, but I was kind of on a mission. I would make a pan of these raw chocolate brownies and cut them with a reindeer Christmas cookie cutter that I reshaped into a square (the reindeer cookies never turned out anyway-ears always fell off). I would wrap them in wax paper and put them in the fridge and pull them out for lunches and treats. “Anyone want a brownie?” hahaha if they only knew what they were eating. The first PureBar had been born.